Website Design Peterborough, Jigowatt – 5% later, a ThemeForest product update

5% later, a ThemeForest product update

Posted by Jay on Friday, November 6th, 2009 at 11:25 am

It’s been a while since our previous ThemeForest update and the truth is that we’ve been so busy with other projects that we haven’t actually had time to add anything new to ThemeForest over the last couple of months (except for dozens of support comments of course).

However this has given us the perfect opportunity to test the business model and see how earnings pan out without being as active as we would like to be in the community. Here is a lowdown of our earnings and how they correlate with our activity:

We uploaded and began selling our first products on the 20th of June and in the next 10 days amassed 91 sales and earned $191 at the standard commission rate of 40%.

Throughout July we added several additional products and it turned out to be our most active month. This resulted in our most profitable period too earning $1500, again at 40%. This catapulted us to 2nd place in the “ThemeForest Popular Author” leaderboard with a total of 580 sales.

As I mentioned previously, from this point onwards our activity, besides support, has been minimal and our earnings have reflected this. We have experienced a dip in profit but it is not a steady decline, in fact our earnings seem to have leveled out at around $1000 per month whilst overall sales figures are steady. Aided by the fact that our commission rate is now 45% as our products have earned a total of >$11,800 we’re more than happy with how our ThemeForest adventure is progressing. Especially if we look back to those first 10 days in June and compare them to the first 10 days of November so far and compare them:

Month	Sales	Profit
June (10 days)	91	$191
November (10 days)	136	$358

This is encouraging reading and illustrates how fantastic the ThemeForest model is. Since our first product upload we’ve seen a rapid increase in interest in our own site and sales on ThemeForest, this has contributed to us being regularly featured as a monthly popular author and even generated new clients for projects outside of ThemeForest. After 2 or 3 months of not uploading anything new we’re still making good money which seems to be increasing. It will be interested to see how things develop when we find time to create and upload some new products.

Some other interesting information: Our most popular files have been, by far, our PHP scripts which continue to sell daily whilst the HTML templates seem to fall off the radar and not sell as often once they leave the ThemeForest homepage. This is perhaps due to the template market being totally saturated whilst the PHP section of ThemeForest is still in its infancy.

Our most popular product has been our AJAX Contact Form which has sold 720 times earning $1303.
Our most profitable product has been our PHP Login and User Management script which has earned us $1374
Our least popular/profitable product has been our PHP Users Online script which has sold just 32 times and earned us $42.
At a 40% commission rate we earned $4.80 for every $12 product sold, we now earn $5.40. An increase of 8%.

And finally, I leave you with our favorite testimonial to date:

Thanks, your scripts are quite addictive

Here’s to the next few months on ThemeForest!

PS We’re always looking out for good ideas for new scripts so feel free to leave a comment with any ideas, or even message us directly via Twitter.

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This entry was posted on Friday, November 6th, 2009 at 11:25 am and is filed under Blog, ThemeForest. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.