Case Study – Bike Stop

Posted by Jay on Tuesday, September 22nd, 2009 at 9:44 am

Bike Stop is a multi award winning UK based motorcycle clothing and accessories retailer who were in desperate need of a web site redesign / architecture update who decided to hire Jigowatt based on our experience in the market and with the platform they wished to use; Magento.

A short, succinct quote from Bike Stop will go in this space right here

Previously the web site was built on a bespoke framework which was terribly outdated and not user-friendly at all. We knew that the majority of these issues would be ironed out simply by migrating to Magento itself but Bike Stop required more functionality than that which is supplied out-of-the-box with Magento so this made for a fun and challenging project.

Right off-the-bat we needed to transfer all of the current products on the site to the new one which not only involved porting the data from one SQL database to another, but we also had to format the products, sorting them into new, more user-friendly, sensible categories. This was performed quickly and efficiently and provided us with a solid base to build the rest of the site around.

Secondly we built a gorgeous custom Magento theme to give Bike Stop their own unique online presence. We based the aesthetic on their shop and current branding to create a page which successfully represents the Bike Stop image whilst looking modern and being as intuitive / user friendly as possible.

A short, succinct quote from Bike Stop will go in this space right here

Buying a motorcycle helmet online obviously requires utmost precision in terms of product fit so Bike Stop, like all other online retailers employ a no-refunds policy on helmets as the minute they’re dispatched they become “used”. This meant building a bespoke sizing chart page and adjusting the Magento product template for the helmet category only to provide a link to the sizing chart and ensuring that users have read and understood the terms of buying a helmet online.

Bike Stop also wish to engage in some email marketing beyond the capabilities Magento offers. To solve this we’ve set up and integrated a Campaign Monitor account which will allow them to send beautiful email newsletters (proven to increase sales) and evaluate the plethora of useful information/feedback provided by Campaign Monitor.

Finally Bike Stop wished to include a latest news and testimonials section. Again this is not a feature which Magento offers so we had to choose a Content Management System to integrate with. As we’ve vast experience WordPress we decided to use it for this process. The result is a Content Management System which functions simultaneously with Magento allowing Bike Stop to manage their store, their news and all of their testimonials in a clean and easy-to-use interface.

The site launched in __ and sales have increased by % making the Bike Stop redesign a shining success.

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