Case Study – Khodtech brand

Posted by Jay on Monday, October 5th, 2009 at 5:02 pm

Jigowatt were recently commissioned to refresh the brand of online IT store ‘Khodtech’, inline with their brand new online Magento store (currently under construction here at Jigowatt).

Before

Looking at their previous logo it’s clear to see that it has little/no relation to the business at all. The serif font said anything but “modern” or “IT” and the symbol did little the enhance it. The logo wasn’t even created in a vector format – so we had some serious modernisation to do!

During

We immediately decided that we wanted those themes, ‘modern’ and ‘IT’ to be represented in our logo and while the name Khodtech isn’t descriptive of the business, we wanted to incorporate the K to enhance it as a brand rather than put it out of sight. As it’s a more contemporary name this enables it to be strongly branded and become very recognisable.

As with all of our branding projects we began sketching some ideas out, firstly creating stylised “KT” combinations, experimenting with whitespace & circuitboards before coming up with an idea which we became attached to quite quickly.

Given that Khodtech is focused towards networks and infrastructure as well as computer components the stylized K made of cables/cords worked really well on paper, especially as it offered an organic, friendly appearance too.

We took the idea and ran with it, creating various arrangements before settling on a refined concept and moving on to the colour scheme which at the request of the client was based on the colour Orange. (We also worked on 3-4 other possible ideas during this period including a simplified computer chip and a streamlined, knocked-back K before deciding that our first idea worked best).

The next challenge was to find a complimentary font. We went through several possibilities before settling on a contemporary sans-serif font; Grover, which relates to the logo mark well. To give the type some more character we made some typical adjustments to the kerning and edited the letters “E” and “D” slightly to make them more personal to the brand.

After

• голова болит секс
• голова болит секс

We’re extremely happy with the final result and feel it gives Khodtech a solid brand on which to base the new Magento store around and take the business successfully into the future.

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