Case Study – Why Arai

Posted by Jay on Thursday, September 24th, 2009 at 2:51 pm

WhyArai.co.uk

Jigowatt were hired to create the UK Arai web site over 2 years ago at a time when the previous web site was a nested table, HTML-only nightmare. Not only did it need modernising in terms of look and feel, but the entire functionality of the site needed a total overhaul.

Initially the site was designed and built with an inbuilt bespoke Content Management System allowing administrators to easily add new content such as new Helmet Ranges, Helmets, News, Upcoming Events and Testimonials.

Over the years the site has evolved and has recently had mini make-over adding several features as Arai look to spread their name the social networks such as Facebook, YouTube and Twitter. There is now the ability to add videos to the web site front page which are pulled from the Why Arai YouTube channel, a Newsletter Campaign, the “Arai People” section, improved RSS feeds and downloadable media such as desktop wallpapers and screensavers.

Whyarai.co.uk has stood the test of time and is growing month on month into a market leading web site.

On-Page

Jigowatt also designs and prints the annual Arai brochure.

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